Chad Stith

Chad Stith is a campus retail professional with over 30 years of industry experience. He began his career in educational technology with Apple, helping to launch campus technology stores and implement campus retail management systems. Chad held various positions in campus retail including Director of Intellectual Property at the University of Texas, and as the managing director of multi-location institutional and lease operated stores. In addition to his campus retail experience, Chad helped create one of the first course material rental partner platforms for campus stores, and an all-inclusive, digital/physical hybrid program while at Rafter. He later joined Blackboard, where he was a product manager for mobile ordering and digital commerce solutions. Chad returned to his roots in course materials and educational technology in 2019, joining VitalSource, where his mission is to support campus stores as they improve course materials affordability and access for all students.